Sample Report

See the final output before you decide to start.

This is a read-only example of the report IdeaSense generates after a full structured review. It is designed to make the decision legible, not just verbose.

Read-only preview

Campus Shuttle Companion

sample-idea-01

Decision band

Proceed with guardrails

Total DVF score

74

Risks flagged

3

Insight report

Below is the same report surface used to summarize scores, risks, evidence quality, and next-step recommendations.

Executive summary

Decision overview

This opening distills the core decision, the evidence behind it, and the signals that matter most.

Overall Summary

Decision-ready synthesis across all stages.

The shuttle companion addresses a clear commuter pain point with visible demand signals from pilot campuses. Proceed with a staged rollout focused on campuses that expose reliable transit data. Prioritize ETA reliability, then layer on reservations and demand analytics.

Decision bandProceed with guardrails
Total DVF score74
Risks flagged3

DVF Scoreboard

Rule-based signals computed from stage data.

Confidence: High (82% inputs covered)
Proceed with guardrails
74Total score

Composite DVF signal based on desirability, viability, and feasibility.

78Desirability
70Viability
74Feasibility

DVF Assessment

Summary of the dimension analysis.

Desirability

Score: 78 - Strong commuter pain point with clear willingness to use.

Viability

Score: 70 - University procurement cycles add friction but budget exists.

Feasibility

Score: 74 - Integration risk is moderate; core build is straightforward.

Total score

74

Report v2 artifact

Structured decision snapshot, rationales, risks, experiments, and evidence index.

Decision snapshot
VerdictProceed with guardrails
Score74
Confidencehigh

The commuter pain point is clear and initial buyer access is plausible, but rollout should stay gated by transit feed reliability and buyer validation.

Next action: Run a campus operator pilot and GTFS feed spike before full buildout.

Top findings
  • Students and campuses both describe a visible shuttle reliability problem.
  • Pilot channels show enough signal to justify a constrained MVP.
  • The core product is feasible with existing map and notification services.
Top gaps
  • Paid buyer commitment is not yet proven.
  • Transit data quality varies by campus and vendor.
Score rationales
DesirabilityScore: 78

Repeated missed-shuttle scenarios indicate a concrete student pain.

Evidence gaps: Interview more accessibility riders before widening scope.

ViabilityScore: 70

Institutional budget exists, but procurement timing and pilot conversion remain unproven.

Evidence gaps: Secure a written pilot price range from two operators.

FeasibilityScore: 74

The MVP is straightforward, while feed normalization is the main delivery risk.

Evidence gaps: Test a real GTFS feed before committing to reservations.

Risk register
Campus data feeds are inconsistent across transit vendors.High/Medium / Data

Early warning: Pilot campus cannot provide stable ETA feed updates.

Mitigation: Start with campuses that expose GTFS feeds and add manual upload tooling.

Procurement cycles delay paid rollouts.Medium/High / Sales

Early warning: Operator interest does not convert into a budget owner meeting.

Mitigation: Pilot through student services grants and convert after term results.

Experiment plan
Interview 5 commuter students about missed shuttle scenarios.high / 7 days

Success signal: At least 3 users describe the same painful shuttle scenario without prompting.

Linked risk: Problem evidence gap

Run a GTFS feed spike against one pilot campus.medium / 14 days

Success signal: Live ETA data renders reliably with realistic feed updates.

Linked risk: Data integration risk

Evidence index
user_confirmed_inputs: 3founder_assumptions: 3evidence_gaps: 3
problem / user_confirmed_inputs / Problem
market / founder_assumptions / Pricing
tech / evidence_gaps / Integration risk

Diagnosis Card

Evidence-layered business diagnosis across confirmed inputs, assumptions, inferences, unknowns, and gaps.

The project has a clear commuter pain point, plausible institutional buyer, and moderate integration risk. The next decision should focus on buyer validation and feed reliability.

Problem
Confirmed inputs
  • ProblemStudents miss shuttles because ETAs and seat availability are unclear.
    Evidence: E2Status: answeredSource: user
Founder assumptions
  • Primary segmentCommuter students and night-class riders.
    Evidence: E1Status: answeredSource: user
AI inferences

None captured.

Unknowns

None captured.

Evidence gaps
  • Primary segmentNeeds direct user interview evidence before it drives high confidence.Evidence: E1
Verification
Supported: 3Unsupported: 0Uncertain: 1
Market
Confirmed inputs
  • ChannelsCampus portal, student ambassadors, and QR codes at stops.
    Evidence: E2Status: answeredSource: user
Founder assumptions
  • PricingUniversity subscription with pilot grant entry point.
    Evidence: E1Status: answeredSource: user
AI inferences

None captured.

Unknowns

None captured.

Evidence gaps
  • Primary segmentNeeds direct user interview evidence before it drives high confidence.Evidence: E1
Verification
Supported: 3Unsupported: 0Uncertain: 1
Tech
Confirmed inputs
  • MVP scopeLive map, alerts, reservations, and an operator dashboard.
    Evidence: E2Status: answeredSource: user
Founder assumptions
  • Integration riskGTFS feeds are available for first pilot campuses.
    Evidence: E1Status: answeredSource: user
AI inferences

None captured.

Unknowns

None captured.

Evidence gaps
  • Primary segmentNeeds direct user interview evidence before it drives high confidence.Evidence: E1
Verification
Supported: 3Unsupported: 0Uncertain: 1

2-week validation plan

Evidence-layered business diagnosis across confirmed inputs, assumptions, inferences, unknowns, and gaps.

  1. Interview 5 commuter students about missed shuttle scenarios.
    Priority: highTarget: P0 user segment
    Success signal: At least 3 users describe the same painful shuttle scenario without prompting.Linked risk: Problem evidence gap
  2. Run a willingness-to-pay test with two campus operators.
    Priority: highTarget: Initial buyer segment
    Success signal: Two buyers agree to a pilot price range or next sales step.Linked risk: Procurement and viability risk
  3. Build a GTFS feed spike against one pilot campus.
    Priority: mediumTarget: Transit feed integration
    Success signal: Live ETA data renders reliably with realistic feed updates.Linked risk: Data integration risk

Context

Scope and inputs

This section captures what was evaluated, how complete the inputs are, and when the report was generated.

Project

Campus Shuttle Companion

A lightweight app that helps students track campus shuttles, reserve seats, and crowdsource demand for peak routes.

Coverage

3 / 3 confirmed

Current stage: Report

Timeline

Generated Feb 1, 2026, 4:00 PM

Updated Feb 1, 2026, 3:42 PM

Data completeness

Missing inputs, skips, and overall coverage.

Missing required inputs: 0-Skipped questions: 0

Confidence: High (82% inputs covered)

Missing items

No missing required inputs detected.

Findings

Stage evidence

The narrative moves from problem to market to technology, keeping the logic behind the decision intact.

3 stages
Stage 1Confirmed

Problem framing

Confirmed summary

Students routinely miss shuttles due to inconsistent schedules and lack of ETA visibility. Peak-hour demand creates long lines and uncertainty about seat availability.

scored-Stage score 78
Stage 2Confirmed

Market & business model

Confirmed summary

Campus transit operators are seeking digital engagement tools, but procurement cycles remain a bottleneck. Student ambassadors and pilot grants show early traction.

scored-Stage score 70
Stage 3Confirmed

Feasibility & architecture

Confirmed summary

Core build is feasible using existing maps and push services. Biggest risk is normalizing inconsistent transit feeds across campuses.

scored-Stage score 74

Verification

Evidence checks

External validation for high-priority claims with sources.

Verification summary

Evidence-backed checks for the highest-priority questions.

No verification data yet.

Validation

Market Evidence

Concrete signals and short-cycle tests that back the market opportunity.

Market Evidence

Signals and short-cycle validation tests.

Signals
  • 42% of commuter students report missed shuttles
  • 3 campuses requested pilots
  • 18% increase in rides during events
Channel tests
  • Poster campaign at 5 stops
  • QR code onboarding at dorms
  • pilot email to commuter list
Success criteria
  • 30% QR scan rate
  • 120 pilot signups in 4 days
  • 65% of pilot users opened alerts

Business model

Lean Canvas

A structured view of the assumptions that tie customer needs, value, and monetization together.

Lean Canvas

Core assumptions and focus areas.

Problem
  • Unreliable campus shuttle ETAs
  • Long queues during peak hours
  • Limited visibility into demand spikes
Solution
  • Live shuttle map
  • Seat reservations
  • Demand heatmap for planners
Unique value proposition

Real-time shuttle visibility with demand-aware scheduling.

Unfair advantage

Exclusive integration with campus transit data feeds.

Customer segments
  • Commuter students
  • Night classes
  • Accessibility riders
Key metrics
  • Weekly active riders
  • On-time pickup rate
  • Reservation fill rate
Channels
  • Campus portal
  • Student ambassadors
  • QR codes at stops
Cost structure
  • Map services
  • SMS/notification infra
  • Operations support
Revenue streams
  • University subscription
  • Sponsored routes for events

Risks and feasibility

Execution reality check

Risks and technical feasibility highlight what could block delivery, so mitigation can be planned early.

Key Risks

Issues to track and mitigate.

Campus data feeds are inconsistent across transit vendors.
HighMediumData

Mitigation: Start with campuses that already expose GTFS feeds and add manual upload tooling.

Procurement cycles delay paid rollouts.
MediumHighSales

Mitigation: Pilot as a student services grant and convert to annual contracts post-term.

Riders abandon the app if ETAs are inaccurate.
HighMediumProduct

Mitigation: Ship confidence bands on ETAs and prompt drivers to update status.

Architecture Diagram

System sketch for the current implementation.

StudentMobile AppTransit APICampus Shuttle FeedSMS/Push ServiceOperationsOps Console

Conclusion

Recommendation and next steps

This closing summarizes the decision position and the immediate actions required to move forward.

RecommendationProceed with guardrails
Priority risks3
Decision score74
Next steps
  • Review the stage summaries for any gaps or conflicts.
  • Prioritize mitigation plans for the 3 risks listed above.
  • Confirm the decision band with stakeholders before allocating resources.

Appendix

Report metadata

Reference details for audit, sharing, and record keeping.

Report snapshot

Generated Feb 1, 2026, 4:00 PM

Report
Project

Campus Shuttle Companion

A lightweight app that helps students track campus shuttles, reserve seats, and crowdsource demand for peak routes.

Updated Feb 1, 2026, 3:42 PM-ID sample-idea-01